From Wool to Wow: The Making of a Beautiful Rug
Our Commitment: The Artisan Excellence

High Natural Wool
High-Density Berber Rugs in Natural WoolOur Moroccan rugs are handcrafted from 100%natural wool on traditional looms. Each knot is tiedusing a double-knot method and secured with asingle weft thread, a meticulous process thatresults in an exceptionally high knot density. Thisartisanal technique gives the rug greater durability,added weight, and outstanding detail in itspatterns.

Master Craftsmanship in Our Ateliers
custom rug is born in our exclusive ateliers, where outsourcing is never an option. We exert full control over production, ensuring impeccable outcomes. Our advanced expertise shines in bespoke rug weaving, meeting stringent color standards and utilizing detailed knot plans. Our artisans are rigorously trained to blend artistry with precision, guaranteeing that each rug is a testament to flawless craftsmanship.

Ethically Made, Fairly Paid
Ethical Craftsmanship in Our Own Workshops We take pride in owning our production process, which means no outsourcing. This allows us to ensure fair wages for our artisans and high-quality outcomes for our clients.

Customer-Centric Approach
Order Tracking and Dedicated Customer Service Experience personalized service with our order tracking system and responsive customer support, dedicated to ensuring your satisfaction every step of the way.

A rare Berber know-how
Our exquisite rugs are crafted by a select group of highly skilled artisans who embody the rare knowledge and expertise of ancestral weaving techniques from the Berber tribes. This unique craft is deeply rooted in tradition and can only be found in the snowy peaks of the High Atlas Mountains.The process begins with the careful shearing of sheep, where artisans produce high-quality wool, considered a noble material essential for their rugs.
Passing on a Legacy
We take immense pride in preserving this craft and passing it on to future generations, ensuring that its legacy endures for years to come. By fostering a deep appreciation for these ancestral techniques, we empower young artisans to embrace their heritage and continue the tradition of exquisite rug weaving.
